BCBGMAXAZRIA and MAGNUM joined forces to create a wrap that smells as good as it looks. This special, limited-edition wrap is infused with a scent inspired by the decadent aroma of Belgium chocolate. It’s a cool tribute to MAGNUM – the only ice cream bar that uses Belgium chocolate in their bars. The whole ice-cream-indulging experience is called the “MAGNUM effect” – and believe me, smelling like sweet chocolate has an effect! I’m a true chocolate lover and really appreciate the unique collaboration between the two brands. The rich colors and silky textures of the wrap make it a fun statement piece that definitely has a story to tell.
In celebration of National Ice Cream Month, BCBG is offering these wraps as a gift with purchase in select stores this July (7/23-7/26). Go and get yours soon because supplies are limited! #MAGNUMeffect
Photos by Tyler Thomas