The Magnum Effect

BCBGMAXAZRIA and MAGNUM joined forces to create a wrap that smells as good as it looks. This special, limited-edition wrap is infused with a scent inspired by the decadent aroma of Belgium chocolate. It’s a cool tribute to MAGNUM – the only ice cream bar that uses Belgium chocolate in their bars. The whole ice-cream-indulging experience is called the “MAGNUM effect” – and believe me, smelling like sweet chocolate has an effect! I’m a true chocolate lover and really appreciate the unique collaboration between the two brands. The rich colors and silky textures of the wrap make it a fun statement piece that definitely has a story to tell.

In celebration of National Ice Cream Month, BCBG is offering these wraps as a gift with purchase in select stores this July (7/23-7/26). Go and get yours soon because supplies are limited! #MAGNUMeffect

I’m wearing:

BCBGMAXAZRIA x MAGNUM Wrap | J Brand Tank | Fifth Label Culottes

Loxley England Bag | Karen Walker Sunglasses

Solsana ShoesLack of Color Hat

Magnum Fashion Scarf

Silky Belgium chocolate wrap by BCBG BCBG Magnum scarf, Loxley England bag Lack of Color Hat, Loxley England Bag All black outfit, Magnum and BCBG scarf Fifth Label Culottes, Magnum fashion scarf Outfit of the Day - TAKE AIM style blog

Photos by Tyler Thomas