Formerly Yes

I’m always looking for interesting content beyond my outfits to blog about, and so when I got to meet the cute married couple that run Formerly Yes (and their adorable, little dog), I felt compelled to share.

They’re a semi-new shop across the street from the Ace Hotel in downtown LA, and their emphasis is all about “less is more”. And believe me, it shows. When I think of big box stores, or department stores I grew up shopping at, one big thing that comes to mind is STUFF, like everywhere: signage, clothing racks, shoe displays, perfume, jewelry, hats, etc.

Shopping nowadays is different, though. There’s more emphasis upon a customer’s shopping experience, and one of the greatest things to come out of that emphasis is a “less is more” approach. With all of the distractions we have in our lives today, the last thing we need is another distracting store! I love Formerly Yes’s intentionally minimal design in everything from their wall displays, the products they carry, and their website design. Definitely makes shopping a positive and refreshing experience! You can shop some of their home and office goods online, but if you’re local, definitely stop in and enjoy what a great job they’ve done with the space.

Hanging succulents, decorating ideas
beautiful aesthetic
Minimal interior design inspiration
Formerly Yes dog
Fig leaf tree, minimal decor
Formerly Yes downtown Los Angeles

Photos by Benjamin Ewing