How To Make A Mood Board

As a blogger, I’m constantly brainstorming for photoshoots and upcoming posts to make sure that my content is always interesting and inspiring. Especially for photos, I love for them to both capture what I’m writing about and match my style visually. One of the best ways I’ve found to make sure I’m creating my best content is to make mood boards! They can be so helpful for nailing down your vision and going into the project with your best ideas.

Since mood boards are amazing for any type of project, whether it’s blogging or not, I wanted to share some of my “how to make a mood board” tips and hopefully plant some ideas in your head for your next project! The best mood boards always capture three things:

1. Vibes – I think because it has the word “mood” in it, this is what we think of first. Your mood board should be a collection of images and colors that capture the essence of what your creating, and inspire you to think of more ideas within that same vibe. For example, if I’m working on something I want to feel retro-inspired, I’ll include a lot of those pictures (even if they’re not poses or photos I would actually mimic 100%) to keep the creative mood consistent and get me thinking “retro.”

2. Colors – If your project is super visual-based, colors are really important too. I usually pay the most attention to colors for when I’m picking out an outfit or choosing colors for the graphics/website etc. Colors are what really brings everything together to feel unified, so my best mood boards are based on a color palette I’ve picked out ahead of time (or it develops as I create the board) and every image I include stays within that palette.

3. Specific Ideas – Lastly, it’s always good to include a few images that inspire your specific ideas for technical things like poses, lighting, location etc. just as a way to remember what you want to do, or to spark ideas if you’re having trouble coming up with some. So, let’s say I’m doing a photoshoot with a car… I would include a few photos that have different ways to pose with a car so that when I’m in the middle of the shoot and I run out of ideas, I can always check my mood board for a few more. For the most part, I try to still keep those specific ideas within the colors and vibes I’ve already established if I can, just to keep everything looking unified, but it’s up to you!

So, those are the three things I always keep in mind when I’m creating a mood board. I don’t do a full board for every photoshoot, but it’s definitely helpful for projects that require more creativity or are more out of your comfort zone. I put together an example of a mood board so you can see what mine usually look like. This one isn’t for any real project that I’ve worked on (though maybe it will spark an idea!) so I just made up some parameters: Girly, summer vibes, blush tones, and SoCal locations and specifics.

Let me know what you guys think! I’d love to hear some of your tips and tricks for mood boards and what kinds of projects you use them for. Comment below!

How To Make A Mood Board | Blush, California Inspiration

ps. Most of these images came from my “Think Pink” Pinterest board! Pinterest is the besttt source for inspo (along with Instagram, of course) and I like to even start Pinterest boards that are ongoing so that I can look through them anytime I have a project. If you don’t follow me already, you can just click here and it will take you right to my profile :)

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