It’s not every day that you come across a store that operates differently while also opperating well. Walk through any mall or retail outlet and you usually know what to expect. There’s charm to predictability, of course. But every once in a while a store stands out, whether it’s brick and mortar or online.
That’s how I feel about Need Supply Co. More than just finding cool items (but seriously, I pretty much want everything they have), I also love the styling of their lookbooks, love their insistence upon carrying up-and-coming AND long-trusted brands, and love their minimal aesthetic.
To me, the attention Need Supply gives to their overall presentation and to the ethos behind what they carry proves not only that they’re good at what they do, but that they do it artisinally. I recently got this beautiful blush-toned knit and a few other items I’ll be sharing soon…
Photos by Benjamin Ewing