One thing I’ve worked on for a long time is finding my personal brand in my clothing and design and photography. I love the idea of creating work that people know right away came from me because it’s consistent and recognizable. That’s the first thing that attracted me to the clothing brand, Trademark.
On their about page, Trademark describes that they are “built around signature essentials designed to be worn as one’s own trademark.” They started in NYC, so it’s not surprising that they have a lot of really interesting cuts and collars and find a way to make simple pieces feel very fashion forward. Plus, how cute are these pom pom shoes?!
I always love a good minimal brand, but it’s also fun to think about what my signature pieces are. I’ve definitely been wearing some Ganni tops and dresses a lot, especially with my favorite Janessa Leone hat or Garrett Leight Sunglasses… What do you think my signatures are?