For Breast Cancer Awareness month, J Brand has created the Little Pink Jean to raise awareness and funds for Young Survival Coalition – an organization providing free resources and programs to support, educate and empower women diagnosed with breast cancer at age 40 and under. This disease is heartbreaking to so many women and families and I can only imagine how important it is to have the support of a facility like YSC.
I really admire that J Brand is stepping up and wanted to share how we can all support what they’re doing by getting involved! For the rest of October they’re calling us to post photos on Instagram with crossed legs (no specific jean required) to represent the pink ribbon. This is to inspire our friends and followers to post their own images, share stories of strength or honor a loved one affected by the disease, as well as buy the jean to support the cause.
I personally haven’t been affected, but I can imagine how scary and disheartening it is to deal with sickness every day… and how much strength it must take to endure. Join me in raising awareness and grabbing yourself a Little Pink Jean in support of the cause.
Thanks to J Brand for taking aim, and making a difference.