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The New Armani Fragrance Collection

One of the best parts of being a blogger is all the mini trips we get to take, so I loved going on last week’s quick adventure in Palm Springs. Armani Fragrances invited me and a couple of other bloggers (Check out Damsel In Dior and Lisa Dengler) to partner with them to celebrate the launch of their new Gioia fragrance collection.  We went to the desert for three activities representing each of the fragrances: Acqua, Sun and Air.

Armani di Gioia Fragrance Collection | Acqua, Sun, Air | www.TakeAim.nu

First, we went on an amazing helicopter ride (Air) with completely stunning views. Such a cool way to get to Palm Springs, especially on a Friday afternoon when you can look down and see the crazy traffic that would have taken us at least 5 times longer.

Blogger Helicopter Ride | www.TakeAim.nu
Michelle Madsen | Los Angeles Fashion and Lifestyle Blog | www.TakeAim.nu
Michelle Take Aim Palm Springs and Armani | www.TakeAim.nu

palm-springs-windmill-take-aim Bloggers in a helicopter | www.TakeAim.nu

Then we hopped into a super pretty convertible and sat on the back for a relaxing drive through the desert (Sun)…

Convertible in Palm Springs | LA Blogger | www.TakeAim.nu
palm-springs-convertible
Bloggers in Palm Springs | www.TakeAim.nu
Convertible in the Sun | Michelle Take Aim and Lisa Dengler | www.TakeAim.nu
Convertible in Palm Springs | www.TakeAim.nu

Hair in the Sun, Neck Scarf | www.TakeAim.nu
michelletakeaim-palm-springs-sun
palm-springs-trees-mountains
Michelle Madsen Convertible Ride | www.TakeAim.nu

…and finally, we ended with a pool party (Acqua).

underwater-photo-armani-michelle-madsen
palm-springs-pool-party
Armani Acqua Fragrance | www.TakeAim.nu

I loved being a part of their launch and being one of the first to have my hands on the new fragrances. All three of them are light and refreshing scents for summer (My favorite is Acqua), and as usual the packaging feels really luxurious and cool. Armani has a long history of doing a great job with their products, so I’m not surprised that the new collection is a keeper. #ShareMyJoy #AcquaDiGioia